Global Prices.
Absolute Clarity.

Currently, the benchmark wholesale rate for 24K Gold is YER 978,525. We track this directly against the international spot market and live currency exchange rates, so you're seeing the real-time value, not yesterday's closing price.

No, it doesn't. The price you see here is the "Sarafa" or raw bullion market rate. When you buy a ring or a bridal set, shops in Sanaa, Yemen will add making charges (which usually range from 8% to 25% depending on the design complexity) plus any local taxes.

If you want a pure investment (like gold coins or biscuits), go for 24K because it's 99.9% pure metal. However, if you're buying jewelry to wear, 22K is the way to go. 24K is incredibly soft and scratches easily, so jewelers mix a little copper or zinc into 22K gold to make it durable enough for daily use.

A single Tola weighs exactly 11.66 grams. It’s the traditional weight unit used by almost all local jewelers. Because a Tola is heavier than a standard 10-gram metric weight, the "Per Tola" price will always be higher than the "10 Gram" price. Always double-check which unit the jeweler is quoting!

Gold is traded internationally in US Dollars. If the local currency in Sanaa, Yemen weakens against the dollar, it takes more of your local currency to buy the same amount of gold. This means local prices can shoot up due to exchange rates, even if the actual global price of gold stayed completely flat.